Brook bond supreme
žIntensive/integrative growth strategy
žMarket Development:
supreme is using market development to increase it’s sales volume, by entering in a new market of people who thinks tea is harmful for body. by a new advertisement of supreme using new slogan.
‘’supreme tasty he nae healthy bhe ha’’
žForward integration:
Supreme is using forward integration strategy to increase its sales volume in Pakistan , by maintaining good relation with distributers and retailers and by giving bounces. žVariables to segment consumer markets
žMulti-variables:
supreme targets whole tea drinkers in Pakistan no matter from any sex , age , income group and family size.
oAttractiveness:
there are some factors on the basis of segment is being evaluated.
ØSegment size
ØSegment growth rate
ØSegment profitability
oTarget market strategy:
Ø full market coverage
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